TrueChoices personal benefits platform is designed exclusively for owner-operators by TrueNorth. These personal benefits are important for you and your family to help protect your health, your business, and your financial security.

TrueChoices provides exceptional in-house customer service at competitive, stable rates and our TrueChoices advisors are available to assist with enrollment, claims, and questions.

Now, through Independent Advantage, owner-operators can also gain access to WellCard, helping them and their families save money on prescriptions, hearing aids, medical bills, and more.

TrueChoices offers plans for:

  • Major and limited medical
  • Vision
  • Dental
  • Critical Illness
  • Accident Insurance
  • Disability Insurance