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Reach a Ready-to-Buy Audience & Build Visibility as a Marketplace Partner

Showcase your products and services to active independent contractors looking for trusted tools to grow their businesses.

The Openforce Marketplace connects over 190,000 independent contractors with trusted brands that help them run and grow their businesses.

From insurance and financial tools to business services, vehicle solutions, and training resources, Marketplace partners gain direct access to a highly engaged audience of small business owners and contractors who use Openforce every day.

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Proud to Partner With Trusted Industry Leaders

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What Does Openforce Do?

Openforce is the leading independent contractor management platform, trusted by thousands of companies and independent contractors nationwide. We streamline onboarding, payments, insurance, and compliance to empower independent contractors and companies to work better together. Our platform reduces administrative overhead, minimizes misclassification risks, and strengthens relationships.

Why Become a Marketplace Partner?

Openforce powers tens of thousands of independent contractors and small businesses through technology that streamlines onboarding, compliance, and payments. These professionals rely on Openforce for solutions that help them reduce costs, stay protected, and grow their businesses. Your brand can be part of that ecosystem.

Reach Decision-Makers Who Are Ready to Buy

Our Marketplace audience includes independent contractors actively shopping for business tools, services, and benefits. Your placement puts your brand in front of buyers who are qualified, engaged, and prepared to act. Explore our Marketplace demographics to see a snapshot of the independent contractors and small business owners you can reach.

Generate Partnership Revenue

Marketplace partners can unlock new revenue streams through ongoing visibility and engagement with active contractors who return to the Marketplace for trusted solutions.

Empower Independent Contractors to Succeed Affordably

Help independent contractors access essential services and cost-saving benefits that make running a small business easier and more sustainable.

Benefits for Marketplace Partners

  • Targeted Reach — Connect with independent contractors actively shopping for tools and services to run and grow their businesses.
  • High-Visibility Placements — Showcase your brand in strategic, high-traffic areas across the Openforce platform and app.
  • Stronger Conversions — Reach decision-makers who are ready to buy and looking for trusted solutions now.
  • Flexible Participation Options — Choose placement packages that align with your goals, budget, and audience fit.
  • Trusted Marketplace Credibility — Stand out in a curated ecosystem where partners are selected to maintain marketplace integrity and relevance.

Marketplace Partner Profile

We carefully select Marketplace partners to preserve the integrity of our offers and ensure independent contractors find the most relevant, trusted solutions. We partner best with solution providers who:

  • Offer essential products or services that support contractors and small business owners
  • Provide strong value through discounts, benefits, or specialized solutions
  • Maintain a trusted reputation in their industry
  • Are ready to engage in a long-term, mutually beneficial relationship

Ready to Partner? 

Ready to connect with the largest group of active independent contractors and small business owners looking to reduce costs and grow?

How the Process Works:

1. Connect With Our Team

2. Select Your Package

3. Share Your Materials

4. Launch & Measure Results

 
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Does Your Insurance Agency Deliver?

When insurance companies and brokers partner with ICMIS, we handle the heavy administrative lifting — more so than other agencies. To see more, download the full comparison.

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